Justin Bieber is up for grabs for a great cause
JUSTIN Bieber is up for grabs at The Fragrance Shop in Loughborough’s Carillon Court.
And, in the words of one of the Canadian singer-songwriter’s biggest hits, there will be One Less Lonely Girl when a lucky fan walks away with him for just £1 early next year.
To promote his new personalised brand of perfume, branches of The Fragrance Shop each received a life-size cardboard cut-out of the 19-year-old superstar.
Philippa Pryjdun, the enterprising assistant manager at the Carillon Court store, decided that when the promotion came to an end her team could do something much constructive than consigning their replica to the stockroom.
So she sought special permission from head office to raffle off the Loughborough Justin in aid of Rays of Sunshine, which is The Fragrance Shop’s chosen children’s charity.
Philippa said: “Justin Bieber launched his own fragrance earlier this year. It’s called The Key and blends sensual musks and exotic precious woods with notes of vanilla.
“It’s been selling really well and is being bought by girls in the 14-17 age group who are Justin’s fanbase.
“As part of the promotional material we were sent a life-sized figure of him. It stands about 5ft 7ins tall and, as I’m about the same height I can see eye to eye with him!
“We get the same sort of figures when other stars launch their own-name fragrances and when the promotional period is over we usually just take them off display and dispose of them.
“But on this occasion we knew it would be easy to find a new home for him and hopefully raise money for Rays of Sunshine at the same time.”
Baljit Kooner, Carillon Court Manager, said: “I think this is a brilliant idea of Philippa’s and I feel sure there will be lots of Loughborough Justin Bieber fans keen to enter the raffle.
“I am sure they would be horrified to think Justin would otherwise be consigned to the dustbin!
“It is nice to think that some of his local young fans will also be helping other children who are facing the worse possible circumstances.”
Philippa agreed and added: “It’s a great cause because it helps children across the UK between the ages of three and 18 who are living with serious or life-limiting illnesses.
“It grants their wishes and organises events and outings to places such as Legoland where they would normally not be able to go.
“After I got permission from our head office in Manchester to go ahead with it, we have launched the raffle and tickets are only £1 each.
Philippa explained the sale of raffle tickets ends on December 31, with the lucky winner being chosen by head office a short while later.
“We’ll probably have a hand-over ceremony at the shop for the holder of winning ticket,” she said.
“We get quite a few of these figures to use in our promotions for their named brands of perfume, so it’s possible we could raffle more of them off in the future.
To date, The Fragrance Shop as a business has raised £130,000 for Rays of Sunshine. The Fragrance Shop donate 5p to the charity with every purchase and customers paying via chip and pin are able to make a donation too.